Back for the first time in two years, Birmingham Wine Weekend (BWW) is gearing up to take over the city again this April. In a bid to make up for lost time, the festival is returning with more venues, days, and wines than ever before; and even features a brand new app, to make this real-life event doubly immersive.
BWW will be running for a full week in 2022 from 4 to 10 April, meaning participants are set to enjoy extended access to exclusive festival wines, events and offers.
Festival-goers can purchase their £10 e-ticket from today, giving them access to each venue’s festival wines. Venues will all present two of the following: a specially selected wine for £5 per glass; or a wine and canapé pairing for £7. What’s more, a selection of hand picked venues will offer premium wine flights, taking the wine discovery journey to new heights. Added to this, the Birmingham Wine Weekend experience will include a curated line-up of special events, and dining options exclusively for festival-goers.
In a festival first, this year e-tickets will grant access to the brand-new BWW App, which is where each festival-goer will find their Wine Pass: a personalised digital wine passport for the week. The Wine Pass is the key to unlocking the festival. The BWW App also features tasting notes for the wines available; a journal for festival-goers to rate and comment on the wines they’ve tried; and a handy digital map of the venues taking part, making it easier than ever to plan and enjoy a grape adventure.
Commenting on the return of BWW, Alex Nicholson-Evans, the founder of the festival’s parent company Living For The Weekend, said:
I couldn’t be more excited about bringing Birmingham Wine Weekend back for 2022: we’ve been hard at work making sure the return of BWW is truly worth the wait. The introduction of the BWW App means that festival-goers can enjoy all the things they already know and love about Birmingham Wine Weekend, but in a more personalised and innovative way.
Not only does the BWW App allow you to see the participating venues and access exclusive events; it also means you have a wine-expert in your pocket at all times, with the introduction of our digital tasting notes. What’s more, we’re giving our festival-goers the opportunity to shape their own wine journey. By popular demand and for the first time ever, attendees will be able to choose if they want to find out which wines are being served at which venue or if they prefer to be surprised.
This year the line up features close to 30 hand-picked venues– the most in the festival’s history – giving both those who know a little about wine and those that know a lot the opportunity to discover the city one glass at a time, via Birmingham’s best venues.
The venue line-up is our best and biggest yet, it’s also our widest with fantastic venues in Edgbaston and Digbeth now joining the celebrations. As ever BWW gives people a great excuse to visit their favourite bars and to discover new venues across the city – concluded Alex.
BWW begins on Monday 4 April and will run through until the last venues close on Sunday 10 April. Wine Passes will be valid for the entire week, enabling attendees to dip in and out of the festival as they please or take advantage of the entire seven days.