The 1,800 sqft building on Warstone Lane brings a touch of the continent to the Jewellery Quarter by offering a European style way of shopping for food and essential goods. Expect locally sourced groceries, healthy ‘good to go’ meals and a range of organic produce. Breaking the barriers of the ‘weekly shop’, Roots Market will offer residents and workers access to locally sourced, fresh, and healthy food and will provide a huge boost to the JQ’s independent community. It’s also the chance to experience a brand-new, style of shopping, unseen so far in the city.
A taste of Europe
Founder of Roots Market and born Brummie – Andrew Goldsby, is no stranger to the European way of life. Andrew’s love for cooking with natural, organic produce began whilst working under Raymond Blanc, followed by 15 years working in the South of France. It was here where Andrew masterminded the extremely successful ‘La Petite Cave’ – a 15 seat restaurant that served purely local, seasonal, fresh food. Andrew’s passion for providing his customers with honest, clean, and organic produce saw him enter the Michelin Guide and is now bringing this ethos back to Birmingham in the form of a brand-new supermarket concept.